Although Volvo has been present historically in the United States since the mid-fifties, but the Swedish brand has never produced on the spot, preferring to import from Sweden. The deal will change as the builder announces the construction of its first US plant.
It is difficult today to be a premium builder and not to be in the United States. DS, who is just starting out, knows it and could invest Uncle Sam's country in the future, as did Volvo in 1955, when the first Swedish cars arrived in the USA. In 1963, Volvo opened the first assembly plant for a foreign manufacturer in North America, in Halifax, Canada (a factory that closed in 1998).
Since then, the Volvo are again imported on the other side of the Atlantic, but not for very long. Just a few hours before the new S60 is presented , Volvo announces the opening of a plant in the United States in North Carolina in the fall of 2018. The new generation S60 and the XC90 will be assembled, and Volvo explains that the cars will be for the North American market but also for export. 4,000 jobs will be created in Charleston and Volvo plans to invest about $ 1 billion on the ground.
A bet however risky for Volvo that has a history in North America, which is now the third market for the Scandinavian brand after Europe and China.